The best times to post on social networks, according to Sprout Social

Knowing the best time to post on any social network is one of the primary tasks of any community manager. There is no answer that is valid for all corporate accounts, not even for every social network, as the success or the opposite of the strategy developed on each platform depends on many factors. So every community manager You need to determine when is the best time to post Depending on your target audience, the goals you want to achieve, the actions taken, the platform …

This data should only be used as a guide as it is up to each community manager to determine when is best to publish for each of their accounts

To this end, monitoring of actions is essential, and in the follow-up there are many tools that the person responsible for the communities can use to measure the results of actions. One of them, Sprout Social, posted an update to a report detailing what it is best time to post on any social network and reach out to the greatest number of people for more interactions.

The conclusions are based on data from the company’s 20,000+ customers in the United States, whose social media usage has been monitored and analyzed to determine the best time of day to achieve more engagement. As we say, they should only be used as a guide, as suitability for publication at one time or another can only be determined by any community manager based on their company’s strategy and audience.

-Facebook: According to Sprout Social, the best days to post on Mark Zuckerberg’s social network, which has 2.740 million active users, are the Tuesday, Wednesday and Friday between 9 a.m. and 1 p.m.. The publications on Monday between 9 a.m. and 12 p.m. also recorded a high level of responses. In contrast, Saturdays are the days when Facebook posts generate the fewest responses.

-Instagram: The best times of the week to post content on Instagram are these Tuesday between 11 a.m. and 2 p.m., in addition to every day Monday through Friday at 11 a.m. Sundays, on the other hand, are the days when posts get the lowest response rate. As with Facebook, the Sprout Social report found that in 2020, due to the pandemic and restriction, the time windows during which the posts get high levels of responses has increased.

-Schwitter: The Wednesdays between 9 a.m. and 3 p.m. and Tuesdays and Thursdays between 9 a.m. and 11 a.m. are the time windows when the posts on Twitter make the most impact.

-LinkedIn: Of Tuesday to Thursday between 9 a.m. and 12 p.m. This is when LinkedIn posts get the most engagement. Tuesday and Wednesday are the days with the most activity, and on the contrary, it is Sunday when the publications have the least impact. Since LinkedIn is a work-focused social network, it is days of the week and during work hours that users are pending updates.

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