Has left behind the Virtual reality and al Metaversodigital revolutions that seemed to be avant -garde of modernity and new times. We talk about the generative AI (GEN), a technology that arrived more than two years ago a year to digital marketing to stay, and continues to transform industries while their rivals (which also companions) try to look for their lace.
In fact, the generative AI is so important that is even conquering classical strategies in digital marketing. The clearest example is email marketing, with Mailrelay as a flag. This manager, who is one of the most powerful in the market, has an editor with AI capacity, development API and SMTP with statistics.
The platform, which offers 100% support by experts in email marketing even in free accountsis recognized as one of the easiest tools to use and powerful in the email market. In turn, it should be remembered that offers the Greater free account today and that it is a very reliable partner thanks to its Decades of trajectory.
The “sorpasso” of the Gen to metaverso and virtual reality
However, returning to artificial intelligence and its struggle against metoverso and virtual reality, the GEN has demonstrated something that their two rivals have not made: an immediate and transversal integration capacity in numerous industries. In fact, great technological ones such as Google, Amazon or Meta, have introduced AI in their algorithms to improve user experience and advertising segmentation.
This already leads us to little by little, the AI gene is becoming an innovative tool that brings a competitive advantage to a strategic need. Companies need it to improve their approach to customers, boost strategies with greater roi and achieve a LEVEL OF INTERACTION DEEP AND NEAR WITH USERS.
In just over two years, artificial intelligence has been integrated totally organically in the digital system, both in marketing and in other business sectors. Instead, Metaverso has not reached this proximity status. Not even virtual reality.
Nowadays, Any user can use free apps To consult information, generate content or capture creative ideas. Instead, metavers are still seen as something very distant, less accessible and even less reliable.
The potential of AI in digital marketing
Analyzed that success (little surprising) of AI in these last two years, it is interesting to focus on how this technology can be the great ally of digital marketing. Brands and companies are already knowing that Gen has a lot of potentialbut to get the most out of it it is convenient to find the balance between that high efficiency of human technology and needs and empathy.
In this sense, artificial intelligence applications are crucial to improve the customization of the contents and predict the new demands of the clients. As a tool capable of predicting trends in marketing, AI is very effective. Online stores can identify behavior patterns and, from them, recommend offers and condition competition prices.
Promote omnichannel
Another scenario through which many companies are going to travel is that of omnichannel. This is stated by the experts of the Convertia consultant. Online trade, which is increasingly widespread thanks to online stores and options to buy directly from social networks, find in the Virtual agents created by Gen An important ally.
We talk about virtual robots that work similarly to chatbots (they are the same technology), but are designed to promote sale. The idea is that these functionalities offer almost immediate, accurate and personalized responses from different ways: Social networks, website or mobile applications.
The AI always at the service of human creativity
This last point to review is the most important. The Gen, or generative artificial intelligence, is that, artificial. It is not something organic, nor natural. Actually, we talk about a system that is based on human knowledge and creativity. Everything that promotes AI achieves it thanks to the fact that before human knowledge has put it on the table.
Of course, there is an abysmal difference in favor of AI in the ability to automate that information. Digital tools processes large amounts of data where the human brain is not able to reach. In addition, they reduce errors of the intellect. Having this very clear, the goal must be that the Human talent is focused on the most creative works and the design of strategies and that The AI do the job more analysis and collection of information.