KPIs (Key Performance Indicators) are, as the name suggests, measurement indicators that can be used to analyze the progress of a digital marketing campaign and determine whether the efforts made are appropriate.
KPIs can indicate that at some point in the strategy a mistake was made that needs to be fixed in order to improve SEO effectiveness.
In digital marketing Results don’t come overnightHence, it is necessary to have such indicators that show professionals that they are on the right track or that if they do not, they will fail and change something about their strategies.
As part of a long-term digital marketing strategy, SEO also needs KPIs that indicate to professionals whether the work they are doing is best suited. We could quote the following:
-Organic Scope: Organic reach should be one of the first KPIs to investigate as it shows the number of times the website has been viewed in searches even when it has not been clicked. Organic growth means that search engine optimization is working, the keywords are well chosen and working so that the website is naturally positioned in the SERPs.
-Sessions: This KPI should be linked to the previous one. With that in mind, an increase in organic reach should lead to an increase in sessions. This is a key metric because the greater the number of sessions, the greater the number of conversions.
-Conversions: As organic traffic and sessions increase, so should conversions. If not, it may be because the keywords you are using do not point to the correct search intent, or it is simply a copy problem and the text needs to be changed.
-Clic by rate: The CTR shows you the percentage of users who click on your page when it is shown to them on the search engine page. It is an indicator of the performance of titles and meta descriptions. A low click rate can be due to a lack of meta description, unattractive text or a poor selection of keywords.
-Bounce rate: While it is not an SEO ranking factor, the bounce rate can have a retention problem on some web pages on the website. A very high rate indicates that the content of the pages is not attracting users’ attention. Most of the time it can be solved with small changes to the text.
– Coverage problems: The Google Search Console has one of the most important SEO reports, reporting. It will display all possible crawl errors, from pages marked “no index” to errors 300 and 400. It is important to check this report regularly to find any errors that are affecting the website’s SEO could, and fix this.
-Positioning of keywords: In addition to doing a keyword study, they need to be monitored regularly to know how they are performing. Today, when it comes to semantic keywords, a single web page can rank for hundreds of related terms. Hence, it is important to know how the content and its keywords are positioned.
-Backlinks: The link profile is one of the most important SEO positioning factors. With this in mind, it is necessary to check how many backlinks the website has, how many domains they are displaying in total, which links have lost and gained, and what quality they are. If there are many low quality links (toxic links) these should be eliminated.
-Charging speed: With the advent of Core Web Vitals as a ranking factor, loading speed and page performance will be one of the most important factors. It is important to review the score in PageSpeed Insights and make any adjustments necessary to improve performance.