Google has been working on updating its partner program for two years, Google Partners Program. After many postponements, changes and concessions, the company has finally launched its new program, with major changes from the previous version of the program.
Google has been working for several years to improve its partner program, for this they have used user feedback and recommendations.
The launch of the new Google Partners Program has been announced by Google noting that it has been working for two years on its new program to “adapt to changes in the industry” while taking into account user feedback. As a result, a new system has been created based on three key areas: education and information, access and support, and recognition and rewards.
New “Premier Partner” partners
They have also announced a new type of membership, called “Premier Partner” that will be awarded annually to 3% of partners in each country. These premium partners will have a wide range of exclusive, high-value benefits, based on feedback Google has received over time, including:
-New partner badge: Partners will be able to display a new badge that recognizes them as a Google partner
-Product testing: “Premier Partners” will receive early access to company product trials.
-Attention moves forward on Google Ads: They will also have access to a 24-hour customer service and support team, which will help the user to resolve any doubts or incidents.
-Live experiences: They will be able to attend industry events through personalized invitations and participate in roundtable discussions with Google leaders, sessions with other Premier partners and opportunities to hear from industry thought leaders.
-Premier Rewards: Premier partners will offer digital rewards and help generate results for customers through Google Ads.
-Other incentives: Thanks to Google Ads credits, we will be able to help our clients get better results with their campaigns.
In addition, all Google Partners and Premier Partners in select markets will have access to the monthly “Think with Google” Insights Briefing, which provides the latest news and inside information from Google to stay ahead of the most important changes in the industry and user behaviors.
