This is the new Google Search Central

Google Search Central the new search center

When Google presented its new version of Google Analytics called Analytics 4 a few weeks ago, this time it will be Google Webmasters’ turn becomes Google Search Central, the new Google Search Center, where the company offers guides, tutorials and news about the operation of its search engine.

The new Google Search Center organizes the information for developers and has been redesigned to offer new functions.

The decision to change the name was basically based on the fact that the word “webmaster” is no longer used and that new generations of professionals prefer to refer to themselves as bloggers, digital marketers or SEO experts rather than webmasters.

With that in mind, the Google team realized that users were using many different terms to describe what it’s like to be a webmaster. So, they decided that the best thing to do is to change Google Webmaster Central to Google Search Central. The goal is to improve everything that has to do with visibility and visibility Search engine performance.

Despite the identity change, the goal of Google Search Central remains the same. Centralize all information and knowledge so that users understand how they position their websites in Google, what the most important changes in their algorithms are and which quality factors and SEO positioning affect them.

Google search

Upon entering the new search center, the user will find various sections such as How To, References, News, Success Stories, Tools and Help. In the Guides section, the user has a number of tutorials and guides for developers that cover everything you need to know to improve the operation and positioning of a website. Example: Optimizing content for mobile phones, introducing JavaScript Google can index, improve AMP results, optimize the user experience on the site, etc.

In the “Reference” section, users have all of the Google reference documentation that details the needs of the various search functions. Under “What’s new?” Find the latest from the company’s blogs, along with news on Google updates and the most important Documentation changes for developers.

On the other hand, Success Stories have some testimonials about how Google Search can attract new users to a webpage and finally, in the Tools section, users have abundant results from some utilities like Search Console and PageSpeed ​​Insights and Mobile Optimization Test Tools and AMP.

To facilitate access to information, blogs and content are organized on different pages. This allows users looking for specific information about the Google Search Console to visit the Search Console Help Center, which gives them all the information they need about how the tool works, how web pages are indexed, how-tos and tutorials on the platform, and every topic related to this tool.

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