It will be because this year there is less desire to celebrate Christmasbecause not everyone can share this data with loved ones or has to do so using a video calling application, due to health concerns or because the conversation revolves around topics like vaccines, the new strain from the UK and more terms related to Covid -19, but the reality is that Christmas is being talked about less on social media this year than in other years.
Christmas is currently mentioned about 15,000 times a day on social media, up from 75,000 last year
This emerges from a report by Hootsuite and Brandwatch that found that since 2018 Christmas is getting less and less mention on social media in Spain. This year the motive seems clear.
From the analysis these companies have made, the desire to celebrate these holidays seems to be subsiding. From November 2018 to December 2020, two million people were mentioned on social platforms at Christmas, mostly on Twitter and Instagram. These platforms are preferred by users to talk about the celebration and the holidays.
Spain is the Spanish-speaking country that has had the most mentions over the selected period, more than 580,000, followed by Mexico and Argentina. In Spain, Christmas was talked about in November, despite almost 15,000 daily mentions in recent days.
However, according to Hootsuite, the daily Christmas mentions were already above 70,000 in November 2018, compared to 25,000 in 2019. In December there were around 75,000 daily mentions in both years. Today we mention Christmas about 15,000 times a day, that is, 80% less than last year.
“This year we found that there was much less conversation on social networks about Christmas than in previous years. There were about 60,000 fewer mentions than in December 2018 and 2019,” said Romina González Galetto, Regional Manager of Hootsuite.
Anyway, the three most repeated themes are “Christmas Present”, “Happy Holidays” and “Merry Christmas”. It is estimated that around 150,000 unique users talked about Christmas in Spain. Men do this more than women (59% versus 41%) and the preferred subjects are sports (14%), business (10%), music (10%), and family and childcare (10%). 8th%).