SEO can help you Position your content on the internetThis will show your page in the first few results on the Google results page, which improves the visibility of the brand. This will attract new customers who will find the site when looking for a solution to any of their problems.
It is common to make certain search engine optimization mistakes that can ruin a page’s ranking and cause it to no longer be visible on Google.
However, it is very important to have a good understanding of how SEO works, as a bad strategy can also lead to a loss of positions in the search engine or even their disappearance if Google believes that bad practices are being carried out, or a certain one Practice establishes Black Hat SEO.
To help users who want to avoid losing positions on Google, these are the top three SEO mistakes that are made that cause pages to lose positions:
-Bad study of keywords: Although the changes in Google’s algorithm have reduced the importance of keywords, they are still a relevant ranking factor.
Studying keywords is an essential part of any SEO strategy as this is the study where the website and its contents are built and it is also your responsibility to get the public to the page. If the words chosen are incorrect, the page may not rank or attract the wrong audience.
A good study of keywords isn’t just limited to selecting the keywords with the highest traffic. It is necessary to understand how they work and which one works best at each point in the user’s purchase decision process. Generic keywords can be used on business or service information pages. However, when creating sales content, other keywords must be used to accompany the sales intent.
– Forget about tags and meta descriptions: The goal of SEO is to get your page and its content to appear as high as possible on the search results pages. Many professionals focus their efforts on creating content with good keyword research and creating content calendars that cover all stages of the sales funnel. However, you forget to tweak the title tags and meta descriptions.
The meta description provides a summary of everything the reader will find when they click your content, while the title has the keywords and is attractive. When both are optimized, they will improve the click rate and lead to more visits to your page.
The meta description cannot exceed 160 characters and must contain a clear description of your content and your company. Contrary to some people’s opinion, the meta description should be written for your target audience and not for the Googlebot as it has to use a few lines to convince a potential customer to click on the link.
– Too many 404 errors: Let us take as an example a user who searches on Google: «cheap gaming computer», after carefully looking through the results on the first page, he finds a meta description that matches what he is looking for. Click on it and you’ll see a 404 error and its contents have been removed.
These types of experiences are very frustrating, especially today when the internet is full of content. Hence, no website can afford to make 404 errors. These errors have a negative effect on the positioning of the page and how many of them are errors it contains, the worse the positioning will be.
A page with lots of 404 errors sends signals to Google that the content is not being checked or updated. In short, they tell the search engine that the website is being exited so that Google no longer takes them into account when displaying the news.
These errors often occur when old or irrelevant content is updated or removed. However, it is advisable to always check for these errors and perform redirects to keep your surfing “clean”. If there are 404 errors that cannot be redirected, at least one custom 404 page should be created, including a call to action that redirects readers to other content.