Content remains one of the top SEO ranking factors in 2021. While writing may seem easy, because everyone can do it, creating content that connects with your audience and grabs their attention is actually quite a challenge.
Good content is the best way to rank a website in Google and improve SEO.
Luckily, there are some simple tips that any user can follow to create quality content that attracts readers and allows to better position a website on Google.
-Objectives: Every piece of content should serve a purpose within a digital marketing strategy. Creating content without an objective is a waste of time and effort. That’s why, before writing an article, guide, list or infographic, you must have a defined objective.
-Audience: Next, you need to know who that content will be targeted to. In this sense, it is not the same audience who will read an Instagram post, than the one who will open an email newsletter. It is for this reason that, before writing any piece of content, you must be very clear about who the target audience is, because you must know what tone they use, what are the keywords that most attract their attention, as well as the main problems and motivations they have.
-Information: Google ranks better the content that it considers quality. In this sense, to pass this “filter” it is very important to comply with the EAT. To do this, it is necessary to always go to reliable and contrasted sources of information. In addition, when dealing with a topic, it is necessary to do it in depth, answering all the doubts that users have about a topic. On the Google results page you can find a list with some of the frequently asked questions that users ask about a topic, this is a good source of information, which can be expanded with other tools such as Answer the public.
-Headline: 100% of users will read the headline of an article, but only 20% of them will go on to read the rest of the content. However, it is possible to improve this percentage if we take the time to write a title that is both attractive and informative. In this sense, a good technique would be to write several headlines (between 5 and 10) and choose the one that attracts the most attention.
-Content: Once we’ve managed to grab the reader’s attention and they move on to the content, it’s necessary to keep it. To do this, the content must offer a value proposition; whether it’s informing, entertaining or explaining how to do something. Whatever it is, the content must be interesting and offer valuable, original information and do it in a simple and clear way. The body of the content should answer the reader’s questions and do so in a clear and orderly fashion, using subheadings to organize the information.
-SEO: Positioning a content in Google does not only depend on readers liking it, it must also pass Google’s quality filters. To do this, first of all it is necessary that it is original content, which is not copied or duplicated. Next, you must ensure that the content is properly organized, using title and subtitle tags. It is also advisable to link to other content, both your own and that of third parties. Finally, you should add images to “break” the structure of the text and create a meta-description that allows users to know what they will find inside the content.