For some time now, Google has been ranking higher those contents that are adapted to the search on mobile terminals. Google calls this type of content “mobile-friendly” and these are formats that are properly adapted to the screens of mobile devices, which are smaller than those of desktops or laptops.
Google favors websites that create mobile-friendly content, as browsing habits have changed and most traffic comes from mobile devices.
This is a usability factor that Google takes into account when positioning content, so it is interesting to know how to create this content and for this, we have compiled some tips that can be useful for you to create “mobile-friendly” content.
-Focus on introductions: Mobile screens are smaller, so there is less space to grab the reader’s attention. On mobiles, the user will have three or four paragraphs before having to scroll. It is important to capture their attention in these first paragraphs, offering an interesting summary of what they will find in the article and avoiding any unnecessary information.
-Content architecture: It is unusual for a reader to consume content in the same way as they would a reading. On the contrary, users employ certain reading “patterns”, which are important to know. For example, they tend to skip the first few words of each line if they all begin with the same word or they focus on the headings, avoiding reading the paragraphs. It is important to know these patterns and organize the content in a way that attracts attention.
-Short paragraphs: It doesn’t matter if the content is for mobile or desktop browser, when creating content for the internet, it’s always important to write short paragraphs. Try to break down your ideas and summarize them in paragraphs of five lines maximum.
-Short headings: To catch the reader’s attention, page titles should be short and concise. It is important that, when displayed on the mobile screen, they do not occupy more than one line.
-Eliminate unnecessary words: In the same way, the text should be clear and simple, with direct language that everyone is able to understand. To this end, it is advisable to eliminate unnecessary, overly technical or complicated words. Also, very long or compound sentences should be avoided and, of course, it is important to check the text for repetitions.
-Summary: On mobiles the attention window is very small. A good way to capture attention is to offer a summary of the text, ordered in a list of points, so that the user knows exactly what they will find and decides whether or not they want to continue reading.
-Visually accessible: The content should be pleasing to the eye. For this, it is advisable to use large fonts, 32 points or more, as phone screens are very small and small fonts are difficult to read. At the same time, there is nothing better than black on white, so it is important to avoid colored backgrounds. It is also a good idea to play with color combinations when placing images between text, making them have a strong contrast with the background and text color.
-Break the monotony with images: Images and videos “break up” text, making content more pleasant to read and more accessible. In addition, using infographics allows the text to be read better and the brain to process it faster.