As much as the internet and SEO change, there is one factor that remains: more important and is the content. Beyond SEO clichés like the famous phrase “Content is King”, this is an important factor for Google as it targets most of its updates and “Quality Signals” (website) on ease of use and user experience.
This makes it possible to create the best content for the Internet that helps position a website in the SERPs
Not only is content one of the best ways to attract and retain organic traffic, it also works to promote links. With that in mind, quality and original content that adds value to users is valued by Google over many other SEO factors, which can make all the difference between whether or not you appear among the first few results on the search results page.
How do you create high quality content on the Internet?
In order to create high quality content on the web, you mainly had to look at these five aspects:
-Data: With the arrival of BERT, Google attaches importance to the so-called “EAT” (Expertise Authoritativeness and Trustworthiness). Put simply, Google wants content to be written by authors who are experts on a particular subject, have some authority, and are trustworthy. In this case, the best way to create trusted content is to use data from trusted sources. For this it is necessary to deal in detail with the specific topic and to compare the data from different sources (if possible).
-Detection: If you continue with the data, you may not always have access to breaking news. In some cases, especially with freelance bloggers and writers, you may not have a team or headquarters. Fortunately, you can always do your own research with digital tools like Google Trends or search for sources of information in media like LinkedIn or even Twitter. In this sense, it is also possible to use information obtained from the readers themselves through surveys and questionnaires.
-Emotion: Good content is what is remembered, that is, what arrives, what evokes a feeling in the reader. It doesn’t matter if that feeling is good or bad. This is why “clicbait” content has worked so well over time. The headlines that grab attention are those that arouse curiosity. Of course you have to be careful; It is one thing to take advantage of surprise or curiosity and another to mislead the reader. It is very important to deliver the emotions that are “promised” in the headline.
-A hit: The impact is what is often referred to as “newsworthy” in journalism. In short, it has to be content that really interests the reader, that gets them to click the link and read.
-Confirm the value: Finally, you need to make sure that you are adding value to the reader. To do this, it must be analyzed whether it is a need, whether it is really a problem. For example, does it really provide all the information on a topic? Are you reporting a message? With this in mind, it is important to provide information that is as complete as possible, because Google wants the content to be complete.