A common mistake made by brands working on social media is Compose a single message This is shared by all of your accounts, regardless of the medium they’re in, their audience, or the “language” of their users. That is, without developing a clear content strategy for each channel.
Every social network speaks its own language, and its users have their own characteristics that should be known to reach.
The “one-for-all” strategy usually doesn’t work, as every social network does has its own characteristics that should be known in order to create appropriate messages for each of them. With 4.2 billion people using social media in 2021, here’s what you need to know in order to create the most appropriate news on each platform:
-Facebook: Originally created to connect Harvard students, 88% of Facebook users say they are on the platform to connect with their friends and family. With this in mind, for composing messages on Facebook, it is best to focus on making connections on a human scale.
There are many ways to do this, but one of the best ways is to create an active community through “Facebook Groups” as users can create and share their own content, offer advice, or ask questions. At the same time avoid the sales language and address the members in a friendly and accessible manner. Here we give you more tips on how to improve your content on Facebook.
-Instagram: It is a visual platform and one of the platforms that creates the greatest engagement between the user and the content. It is important that you share your own pictures, which are very colorful and together make a story about the brand or company. Here are more tips for creating your content strategy on Instagram.
-Scriber: It is perhaps the most problematic social network and the one that makes the most “noise”. Messages on this platform should be short, easy to remember, and impactful. Every publication needs to have a strong personality and grab the reader’s attention. At the same time, Twitter enjoys immediacy. Therefore, it is convenient to be “up to date” and create news on the latest topics. On this platform, followers can also be asked questions and surveys to invite others to interact. Here we give you more tips for your Twitter strategy.
-LinkedIn: LinkedIn is built on employment relationships. With that in mind, it’s convenient to watch the users we are connected to. What are you looking for? What content do they share and recommend? The most important thing is to add value to these contacts, be it introducing them to a mutual contact when they are looking for someone to fill a job, or telling them a job offer that fits their profile if they are looking for work. To give you more guidance, here are some helpful tips on how to use LinkedIn.
-Pinterest: Pinterest is the platform to get inspiration from, whether you’re creating a new product, writing a book, or renovating the furniture of a house. Like Instagram, it is a visual network. Therefore, it’s important to share high quality images and videos that show the work done while inspiring or educating. Here are some tips for your Pinterest strategy.
-Youtube: Beyond the entertainment, most of the YouTube users flock to the platform to learn anything from math to SEO. In order to reach the YouTube audience, you need to create educational videos that offer value and are interesting. Here are more tips on how to get the most out of YouTube.