Advertisers on social media not only have to compete against other brands, but also against the entire content that users themselves create and the enormous amount of stimuli generated by social networks. For this reason, it is becoming increasingly difficult to create ads that stand out and are able to attract the attention of customers.
Four tips with which to create visually appealing ads that attract the attention of our customers and improve performance.
In this article, we want to share some tips and considerations that can help us make our ads be visually striking and capable of overcoming the ever-decreasing attention span of our customers.
-Design suitable for each section of the sales tunnel: The design of the ad should be appropriate for each part of the sales process. For example, the upper part of the sales tunnel seeks to present the brand and generate interest in the audience, while the lower part should make the customer buy something.
In this sense, the designs at the top should show our brand logo clearly visible, while those at the bottom should show the product in the foreground and offer some incentive, such as discounts or benefits, for buying immediately.
-Brand Kit: Determining the most appropriate colors for our brand, using the psychology of color, often makes the difference between an ad that works and one that doesn’t. In this sense, it is important to use the right color scheme to catch the attention of our customers and, at the same time, use color to differentiate ourselves from the competition.
-The ad as a difference: Differentiating yourself from the competition can be tricky, especially in categories where there are many companies competing for a small space. In this sense, customers may not be able to differentiate the brand if the ads are visually similar, for example, if all ads are limited to showing the product.
If we are able to detect this type of problem, the solution will be to break with the pattern and create a different ad. A common problem is the use of stock images, as anyone can access and use them, so sometimes using your own images or graphics could make a difference.
-Stand out with formatting: The format of display ads can be a problem, since most of the time, the space it offers us is very small and the images do not stand out. Many times, headlines, descriptions and banner images get mixed up or disappear because of the display format, causing a chaos that is impossible to understand.
In this sense, the best we can do is to make sure that each part of the ad (headline, text and images) is perfectly understood separately, as it is possible that in some formats one or more of these elements may not load.