Tips for using Google Trends in SEO and content marketing

Google Trends to find trends

Google Trends provides keyword information based on actual search data on Google, allowing users to find information that no other tool on the market offers.

Google Trends allows you to refine searches for local traffic and provides information about keywords within a specific thematic context.

Thanks to Google Trends it is possible to find keywords that are trending in a precise and real way, which will be of great help to create a content strategy to promote a website or boost a content strategy.

For all those users who want to improve the reach and visibility of their content, we share six tips for using Google Trends to find new keywords:

-Compare keywords: Google Trends shows a relative display of traffic, on a scale from zero to one hundred, which makes it impossible to get a clear idea of the search volume for each word. To obtain more precise information, it is possible to compare this word with another word for which you have exact data or, better still, to analyse this newly discovered word in a keyword search tool that shows the traffic and search volume. On the other hand, Google Trends has a page called “Daily search trends” which shows more precise data.

-Sort keywords by category: Google Trends has the ability to narrow down the displayed keywords based on certain categories, allowing you to refine the data and provide keywords that are related within the correct context.

-Search intent: In addition to categories, Google Trends allows you to further refine the data by segmenting by “Search Type”, a way to discover keywords based on the user’s search intent. In this way it is possible to find the most appropriate keywords for each stage of a digital marketing strategy.

-Keywords by location: Google Trends can also narrow results by geographic location, allowing you to find information to better promote a website or tailor content to certain regions. This information is valuable for creating link-generating content, but also for content promotion and for creating Google Ads campaigns, as it can help create relevant content for searches in different locations.

-Related topics: Google Trends has “Related Topics” and “Related Searches” features. Both features show additional information about searches related to the keyword performed by the users themselves.

-Google Discover and Google News: Google Trends information could help turn the tide of a strategy by showing keywords that are and have been trending in the last 30 to 90 days. Updating content or creating new content for these words could boost a website by showing its results in Google Discover and Google News, both Google tools offer a large amount of traffic.

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