A 404 error is code that tells users which page they want to access can not be found. This happens when the browser cannot load the page and this means that it cannot find it on the server where it is located.
404 errors, although they are not an SEO factor, can negatively affect the positioning of a website in Google.
exist two types of 404 errors which are called: hard and soft, that means hard and soft. The first of these occurs when the 404 error appears in both the browser and the Google Search Console page. In the case of Soft, although the error is displayed while browsing, the search engines display a 200 OK code, meaning it is active.
Why do these errors occur? The most common reason is that the page you are trying to access has been removed from the server without being redirected. They also occur when the domain is changed and the redirect is not performed correctly. On the other hand, if the original URL of a piece of content is changed, you will also see one of these errors, just as if the URL of an internal link is misspelled.
There is a need to resolve and avoid 404 errors as they affect the user experience, and Google has paid special attention to this factor since they implemented Core Web Vitals. 404 errors They affect the positioning in GoogleMost of all, they are the main reason the user leaves. If you click on a search result that results in a page not being found, that user will never return.
How do I fix 404 errors?
-Identify: The first step is to find all 404 errors on the page. With this in mind, it is possible to use SEO tools like Screaming Frog or Wild Shark SEO. In both cases there is a section dedicated to “Response Codes” where all error codes on the pages can be analyzed and displayed. This can also be done through the Google Search Console, which will provide a report of these errors.
-Directions: Once the errors have been identified, the necessary redirects must be made. The ideal is to redirect users to relevant pages or to which you want to direct traffic.
-Reactivate the page: If the deleted page has had a lot of traffic and it still has a high traffic demand, it is best to restore it.
– Create a custom 404 page: The best way to meet user experience needs is to create a custom 404 page. It is possible to use this area to display relevant content to which traffic should be redirected.