The FAQ pages (acronym in English for Frequently Asked Questions or Frequently Asked Questions) is an excellent way to bring extra value to the users of a web site, solving the most common doubts in a simple and direct way, without forcing them to abandon navigation or having to use other means of greater friction such as telephone calls.
A FAQ page carries a lot of weight in SEO positioning, since for Google it is a content of much value for the user.
These pages include the questions that customers ask most frequently and can cover topics such as opening hours, prices, information regarding shipping or service conditions, as well as any topic related to the use of the product or service itself.
What are FAQs?
As we have explained to you, they are a series of. doubts that are repeated among the audience and that have to do with the website itself or with any of the products or services offered.
The FAQ may appear in a dedicated space within the page itself (usually toward the bottom of the page, near the footer or even in the footer), may have a dedicated web page within the site or may appear as a downloadable document.
This element is more important than it seems, as it is an essential part of the customer service and saves time for both the user and the employees, which translates into greater customer satisfaction, as well as time and resource savings for the team.
FAQ and SEO
On the other hand, FAQs have benefits for SEO, as Google wants this type of information to appear on a website, as it considers it to be valuable content. A good FAQ section, with keywords targeted to the right search intent, can boost search engine rankings.
In this sense, it is necessary to analyze the recurring questions from users. We should never work with assumptions, but with data. From these questions, we have to identify the keywords and work with them.
Tips for improving a FAQ page
-Identify the questions: As we have told you, the most important thing is to identify the common doubts and unify them all in a single document to have control over them. To do this, you can consult customer service, as well as review customer queries, reviews and comments.
– “Question/answer” format: A FAQ page is not a way to expand the description of your services or products. It is necessary to focus on the customer’s needs, therefore, we have to use the information we have collected and organize it so that it appears in the form of a “Question and Answer”, as direct as possible.
-Direct answers: Answers should be direct. When a user accesses this page, they don’t want to spend time reading, nor do they want to know more about the product; they just want an answer and that’s just what you have to offer.
-Organize the information: The FAQ page must be easy to read and also easy to navigate. Therefore, we must organize the information so that the user finds an answer as quickly as possible. The best thing to do in this case is to sort the questions by subject, which makes navigation easier.
-Table of contents: As we have exposed in the previous point, navigation is a very important point in the design of a FAQ page. A table of contents allows the user to find what he is looking for very quickly, something he will appreciate.
-Updating information: The FAQ page is a means for customers to resolve their questions and these will certainly change over time. It is important to keep the page updated, adding new questions and changing the answers when necessary.