If you have knowledge of SEO positioning, it is likely that the term snippet recognize it, since it has to do with the small summaries of web pages that appear when we do a search in a search engine, for example, Google.
Knowing how to optimize it correctly can help the positioning of your website and also serve to attract the attention of users. In this article we are going to tell you what it consists of, what are the elements that make it up and what is its main function.
What is a Snippet in SEO
A snippet is a term that refers to information excerpts that appear in search results or SERP -short for Search Engine Result Pages-, and which, therefore, is associated with organic positioning in search engines or SEO, for its acronym in English.
This data is usually optimized for the search engine, that is, it takes into account certain SEO requirements. For example, adding the keyword is very useful whenever possible, as well as other visual elements such as emojis in some cases.
Elements of a Snippet
Typically, the main components of a snippet are:
1. The URL. That is, the address of the resource.
2. The Title or metatitle. It is the label that corresponds to the title that you want to give to the content of the page that will be accessed. It is recommended that it be eye-catching because it is mainly responsible for whether users click or not. That is, it must encourage the user to click.
3. Meta description. It is located below the title and is a description in the form of a brief summary of what the Internet user will find if he accesses the page.
4. Publication data. The publication date of the content usually appears right along with the meta description.
This data follows certain rules that usually vary slightly depending on each CMS or content manager. For example, some recommendations are that the URL is not made up of more than six words or that the meta description does not exceed 140 characters, this is so that the summary is not shortened on the results pages.
What are snippets for?
As we already pointed out at the beginning, optimizing your website snippets well will mainly help Google or any search engine understand your website and position it in the terms that most interest you and the user who is going to search for information. That is, it will improve the positioning of your website pages.
In addition, it will motivate more users to access the website and, therefore, increase organic traffic. In the same way, the chances will increase that users or potential clients – in the case of a business – end up becoming end clients.
