AMP stands for Accelerated Mobile Pages and is an open source initiative by Google that aims to help website developers to create websites with faster loading times, especially for pages in its mobile version.
Thanks to AMP technology, websites can be loaded almost instantly
When you do a Google search from a mobile device, the pages with AMP will be marked with a little lightning bolt next to the URL, as shown in the following image:
Is it necessary to implement AMP to improve a website’s SEO?
While it is true that AMP technology can be beneficial for SEO, it is not a ranking factor and therefore not necessary or mandatory. It’s widely used on websites and blogs. The sites that use CDN (Content Delivery Network) typically do not use AMP because the CDN offers a better response in terms of loading times.
Likewise, websites that already have a responsive design or a mobile version do not need an AMP, as this could be counterproductive.
How does AMP affect SEO?
On the sites that don’t have a mobile version or an active CDN, AMP can be beneficial as there improves loading times Overall, something very important for Google (especially since core web vitals are becoming an SEO factor).
Google also ranks pages better with AMP, while also reducing bounce rates because users don’t have to wait for the page to load. At the same time, AMP makes the HTML code “more user-friendly” for the user, which improves the usability of the page and all of its elements such as banners and images.