SEO has more than 200 factors that need to be tweaked in order to position websites on the first page of Google searches. The H1s, i.e. the title tags, are one of these factors and are used to do this Identify the side and so that Google understands what it will find in it and therefore knows where to place it.
While H1s are still important to SEO, they play a much more important role in terms of usability and user experience.
The H1 tag, like the rest of the H tags (H2, H3, H4 …), is very important for search engine optimization as they are tags that aim to improve the user experience (UX), which has been important ever since They know UX will become a ranking factor in 2021 if Web Core Vitals do.
In the past, H1s were a system of tagging the title of a page so that Google spiders know what a page is about. However, because algorithms read pages almost like a human, these terms have changed. Although they still display the page title and keyword, their importance today is much more focused on their relevance to the UX as it plays an important role in the page’s hierarchy.
The H1 should be a clear, concise and straightforward summary of what the user will find when accessing the page. “Below” H1, all content and other H tags must follow a hierarchy and Maintain consistency, follow the topic and expand it.
Today, as Google SEO expert John Mueller explained, a page can have more than one H1 or even have none without affecting the positioning of the page. According to Müller, the role of H1 in the new search engine optimization is to give preference to the UX, as many CMS have different title tags than H1 (like the “title” tag). Mueller also pointed out that Google understands the heading of a page in different ways: with one H1, with multiple H1s, or with other semantic HTML tags (title).
With this in mind, the most important thing is that the content hierarchy have a clear orderwhich aids reading and understanding, for example that there is no H2 tag above an H1. The H1s are also useful for accessibility as the H-tags act as a guide for the visually impaired who access the page and rely on applications to “translate” the design into words.