Google Alerts is a free tool that makes this possible Monitor mentions and content on a topic, a keyword or phrase that the user can define. This is a great way to monitor a brand or character’s reputation and get any updates that have been posted on a topic or relevant keyword.
Google Alerts is like a “secretary” who sends an email every day with a compilation of all messages on a particular topic or keyword.
Google Alerts is a free tool This is available for desktop and mobile browsers and is very useful for curating content. It’s a very simple application as all you have to do is access the main web page and choose the terms, keywords or phrases you want to track and configure how often you want to receive notifications (at the time of posting, every day) or just one Day per week). Next, you’ll configure the content time and the sources to be monitored, the languages, and even the geographic location.
Once the configuration of any of these alerts is complete, users will receive an email with all the information that has been published on the keyword or topic.
How does Google Alerts work?
The tool recognizes Content related to the chosen termsFor this purpose, all Google content is tracked looking for publications that match the filters configured by the user.
Depending on the frequency of the configured notifications, Google Alerts will send an email with all the information collected every day, every week or at the same time that it is published.
So if an alert is created with the term “TreceBits”, every time any news, blog article, study, or Internet content that contains the word is published, an email will be received with a notification and a link to the publications. Below is a picture of what the process would look like:
This is a very easy way to do it Stay up to date with the news on a specific topic as well as a tool for monitoring competition or the social standing of a brand. For example, it is often used in digital marketing to find new content on a specific topic and to create a “library” of information and ideas to help create a content strategy.