What is Cloudflare and how does it benefit SEO?

Cloudflare Cover

Cloudflare is a CDN, i.e. a set of servers installed all over the world that distribute the static content of our web site all over the world. In this way, when a user accesses it, the content is sent to his browser from the server closest to his location, loading the content much faster.

In short, we could say that Cloudflare is an intermediary. For example, let’s imagine that we have a website with this technology, therefore, part of our information such as images or videos, would be spread all over the world. Thus, when a user connects from Indonesia, instead of looking for all the information on our server, Cloudflare would take information from the servers closest to the user, speeding up the load and offering an extra layer of protection to our server.

how does Cloudflare work?

Cloudflare routes traffic to the static content of our website that it has saved on its different servers. At the same time, during the saving process, the tool performs a intelligent caching of the content and compresses it.

In this way, when a user accesses our website, instead of taking all the information from our server, Cloudflare sends them the information, compressed and cleaned, from the server closest to their location.

how does Cloudflare benefit SEO?

First of all, Cloudflare will offer a better performancewhich is very important with the advent of Core Web Vitals. The First Contentful Paint, which measures the first time content loads, will be more efficient and, in most cases, will be under 1 second.

It also prevents the page from being idle. We must be very aware that if a page takes more than two seconds to load, the user will close the tab and search again. This is even more important in periods of peak shopping, where we could have performance problems due to saturation.

In this sense, Cloudflare maintains a cached page at all times on its servers, so the user will always have access to our site. Even when you have occasional problems due to maintenance or DDoS attacks.

Because of this routing and the cache that is kept in memory, it allows for reduced latency when loading web page content. This is beneficial in the eyes of Google, as it will have to consume fewer resources to download our web pages, being able to crawl more.

what it is and how to use it
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