Google Analytics 4 (GA4) is the latest iteration of the industry-leading Google Analytics platform, offering a slew of enhanced features and capabilities to make digital analytics more powerful and insightful than ever before. GA4 provides a suite of features that delivers a more holistic view of the customer journey within an organization and enables users to leverage insights to inform decision-making processes. In addition to the powerful user interface, GA4 also brings machine learning-based insights to the table, offering insights into customer behavior that weren’t possible with previous Google Analytics versions.
Google Analytics is a powerful web analytics tool that was launched by Google in 2005 and provides statistical data about the preferences of users visiting web pages.
Google Analytics provides crucial data about users’ preferences when visiting web pages.
This is the best application out there for understanding website traffic and for companies to develop stronger marketing strategies. It is also excellent for search engine optimization and can be configured to manage local SEO.
Google Analytics currently allows access to metrics from tablets and smartphones through its official app. Much has changed since its launch almost two decades ago and different versions have been released that have been improving customization options.
Since 2020, the Google Analytics 3 version coexists with the latest improvement: Google Analytics 4, the latest version that is characterized by bringing profound changes, from the interface to the way the tool carries out its measurements, its multiplatform support, etc.
The two have coexisted since 2020 and have been able to be employed simultaneously. However, that is about to change, as the final release of GA4 is scheduled to take place in July 2023.
What’s New in Google Analytics 4
It is important to clarify that despite promising a deep optimization of the platform, for the moment Google Analytics 4 is not to the liking of all users.
The service will remain free, but some of its new tools and filters are some of the elements that at the moment do not quite convince many users, who prefer the Google Analytics 3 version.
It will be a matter of getting used to the new features included in Google Analytics 4, which are as follows:
– Replaces user session data collection with a new event- and parameter-based model.
– In Google Analytics 3, up to 25 custom report views were displayed. G4 changes completely and only offers a single view.
– It allows to detect useful patterns for more targeted marketing thanks to the use of a tool called “Intelligence”, which is based on machine learning.
– While Google Analytics 3 allowed to perform comparison of historical data from 14, 26, 38 and 50 months ago, in G4 there are only 2 and 14 months options.
– Replaces Bounce Rate with Engagement Rate. This means that you will now be able to obtain more precise information about which pages capture users’ attention better.