What is Google EEAT

Although it is not an SEO positioning factor as such, it can affect the ranking of content on the internet. The EEAT is a guideline that Google uses to establish which content is quality and, therefore, to decide which should rank better on its results pages or SERP.

Therefore, it is an element that should be taken into account if what we want is to self-evaluate our content in order to appear in Google search results. If you want to know more about what it is, continue reading.

What is Google EEAT

The EEAT is a set of evaluation criteria that has its origins in 2014, when it was only called EAT, an acronym for Knowledge (Expertise), Authority (Authority) and Reliability (Trustworthiness). At that time, Google based its classification algorithm on factors optimized for SEO positioning and on the quality of the content according to its standards.

It was not until 2022 when a new initial was added, the second “E” and, therefore, a new concept: Experience. With it, the real experience of the author and the website is now also taken into account to talk about each topic.

The EEAT is broken down into four fundamental terms:

– Experience (experience). It refers to the fact that Google prioritizes that the content has been prepared by a person with first-hand experience. For example, if we are talking about a product, it will be more valued if the person demonstrates that they have used it.

– Expertise (knowledge). It refers to the knowledge that the author has of the content. If the content is created by someone who has skills in that sector, it will be better evaluated by Google. For example, if you are looking for information on legal topics, content written by a specialist in the field who is familiar with the topic will have a better EEAT rating.

– Authority (authority). It refers to the authority and reputation that the author and the website have in their sector. Those recognized as leading websites in their industry that are related to other quality websites have more authority. For this, backlinks that point to the site are important, especially if they are mentions from other influential experts in the same field.

– Trustworthiness (reliability). With this concept, the honesty and reliability that the website provides to the user becomes important. To do this, Google evaluates whether the person who created the content is identified, the security of the pages, the reviews it has, the trustworthiness of the payment methods…

In this sense, those websites that have better EEAT levels have a greater probability of appearing in the top positions of Google search results, while those with lower levels are more difficult to find.

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