Google’s Bubble Filter is an algorithmic problem associated with the search results of search engines. It’s caused by a filter that limits the accuracy of results, meaning certain queries can return misleading results. In order to avoid this filter, it’s important to understand how it works and how to optimize searches for more accurate results.
Google’s “Bubble Filter” is an effect generated by the algorithms that define each user’s timeline on a social network. It can also refer to the content displayed when searching for any term in a search engine such as Google.
Eli Pariser defined the bubble filter in his book. “How the network decides what we read and what we think.”
These algorithms use the information they have about users to return personalized results, which can generate an informational bias and reinforce their own prior beliefs.
The term was coined by Eli Pariser in his book. “How the Web Decides What We Read and What We Think”. He defines it as a communal bubble in which one navigates in the same environments where one’s contacts do.
These think like the Internet user himself, with whom they share things akin to their own beliefs. The bubble filter can generate dangerous moods and social states and can isolate users from other points of view.
In 2004 Google modified its algorithm so that searches made by users on its platform would become personalized. The goal is that they would be associated not only with the relevance of each page but also with the websites the user has previously visited and the user’s information in Google’s databases.
Google has since used user data to generate personalized results, which can be useful to the user but can also generate commercial, social and political biases.
How to avoid the effects of Google’s “Bubble Filter”.
In addition to Google, other search engines such as Bing or Yahoo! also use users’ personal information. Data such as search history, location data, IP address, cookie identifiers, date, time, web pages clicked first, personal data such as age and gender, among others.
But the effects of this bubble filter are not inevitable. To avoid them, it is recommended to log out of Google and delete your search history..
However it should be noted that Google personalized search applies to any user accessing the search engine without the need to have had a Google account open since 2009.
Therefore, the best way to avoid the bubble filter is to be aware of its existence and to adopt a critical stance with the results obtained in search engines and social networks, in addition to always look for various sources of information.