In an effort to remain the leading search engine, Google adapts SEO to new ways of consuming content and browsing the Internet.
Google has announced the upcoming arrival of Interaction to Next Paint (INP)a new metric within the Core Web Vitals that has been developed to replace First Input Delay (FID), one of the original metrics.
Although INP is already considered by Google as an SEO metric, it will not officially become a Core Web Vital until. March 2024as the Google development team continues to fine-tune features and make the necessary changes for INP implementation.
First Input Delay was a metric that analyzed the. responsiveness of a web page. That is, it measured the time it takes for the browser to respond to the first user interaction with the page content. Specifically, FID measures the difference between the time when the user interacts with the device and the time when the browser starts processing the event handlers.
This metric has one limitation and that is that it can only measure the keystrokes and keystrokesbut does not analyze the time spent executing event handlers. This limitation means that the data obtained were not accurate for navigation from mobile devices.
INP is able to provide a much more accurate picture about the responsiveness of a website, especially on mobile devices.
How is INP measured?
-A GOOD score is obtained if the responsiveness of the web site is 200 milliseconds or less.
-If it is between 200 and 500 millisecondsimprovements are needed.
-Finally, any response in excess of the 500 milliseconds will get a poor score.
To obtain better scores, one should. optimize the page code and free up any unnecessary processes that slow down the response. Slow or latent interactions should also be identified, using tools such as Google’s PageSpeed Insights.
Finally, it is necessary to optimize the resource load such as images, scripts or videos, as well as prioritizing the loading of any content visible to the user and minimizing the use of external resources, as they slow down the load.