Negative SEO is called for for everyone malicious practices trying to sabotage a competitor’s website position on Google or a search engine results page. Various Black Hat SEO techniques are widely used to perform these actions that reduce visibility.
Negative SEO attacks use malicious techniques to cause websites to rank down on Google
Not all negative search engine optimization is created equal, so it is very important to understand the main techniques that can cause a website to lose positions.
-Toxic backlinks: A common practice of blackhat SEO is link farming or artificial links. In this case, these farms, or what are known as PBNs (Public Blog Networks), are used to create hundreds or thousands of links that affect positioning.
-Clone websites: With software it is possible to clone a website or part of its content and publish it, create new links and share the copies on Google.
-Hack a website: This is an unusual practice as it is very expensive and labor intensive. However, hacking a page gives you full access to its contents as well as files and the server, which can lead to significant damage. In this case, they can even delete the compromised website, change the original content for copied content, or violate Google standards, thereby losing the ranking.
-Questions about removing backlinks: This is one of the most common negative SEO practices and consists of filing false reports with DMCA, a US copyright law that provides a tool to protect authors from copyright infringement sites.
-Negative ratings: This is a practice that is widespread in the video game world and also on platforms like IMBD for ruining the reputation of video games and series. It consists of many false negative reviews on a website that can lead to lost traffic.
How to Spot a Negative SEO Attack
To quickly identify a negative SEO attack, it is important to maintain a healthy link profile. To do this, you can follow Google’s instructions and remove any links that come from link farms or poor quality pages, as well as any links that come from a page that is classified as spam.