The “only investment” is to optimize the website so that it naturally attracts customers and users by positioning itself well in search results from Google and the other search engines used on the internet.
However, we say “investment only” because although there is no fee or expense required to promote a particular product or website, SEO positioning requires a number of knowledge, techniques, and skills that businesses will have to invest in getting it, either by hiring an SEO expert or SEO positioning agency, or by making technical improvements to their website that require development (and therefore cost).
It is important to reach out to the best professionals in this regard for more information. The main thing is to try to understand how the algorithm used by Google and the other search engines works, although it is true that more than 95% of searches worldwide are done through the Mountain View company’s search engine.
The Google algorithm takes into account hundreds of variables to determine which search result is displayed first and the order in which the rest are displayed. In addition, the company is constantly changing these principles, which it takes into account, so it is necessary to keep a very close eye on the latest trends in SEO positioning to ensure that the web is reflected in the best possible position in search results. That is why professional help is required.