What is SEO Positioning?

You may have heard of the term but don’t really know what SEO positioning is, a concept that is widely used in digital marketing. SEO (acronym for the words Search Engine Optimization, or what is the same in Spanish, Search Engine Optimization) are the techniques that are used to optimize a website and therefore its position in the results of Google search and other search engines such as e.g. Bing or Yahoo! What is intended with SEO positioning is that when a person searches on Google – or any other search engine – for a particular word related to a website, it first appears among the results displayed, or at least it takes this among the results first positions. By appearing well-positioned in search results, users will be better able to click the link that leads to that webpage. This will direct traffic to that website and possibly customers who are likely to purchase the products or services offered on it. This is why SEO positioning is so important for any SMB, business or large corporation because it is a way to generate revenue and grow the portfolio of subscribers and customers that also doesn’t require any investment (it’s not about paid ads) but that is of course won.

The “only investment” is to optimize the website so that it naturally attracts customers and users by positioning itself well in search results from Google and the other search engines used on the internet.

However, we say “investment only” because although there is no fee or expense required to promote a particular product or website, SEO positioning requires a number of knowledge, techniques, and skills that businesses will have to invest in getting it, either by hiring an SEO expert or SEO positioning agency, or by making technical improvements to their website that require development (and therefore cost).

It is important to reach out to the best professionals in this regard for more information. The main thing is to try to understand how the algorithm used by Google and the other search engines works, although it is true that more than 95% of searches worldwide are done through the Mountain View company’s search engine.

The Google algorithm takes into account hundreds of variables to determine which search result is displayed first and the order in which the rest are displayed. In addition, the company is constantly changing these principles, which it takes into account, so it is necessary to keep a very close eye on the latest trends in SEO positioning to ensure that the web is reflected in the best possible position in search results. That is why professional help is required.

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