Temu is an e-commerce platform of Chinese origin, already operational in Spain, which seeks to compete with giants such as AliExpress and Amazon, as well as other platforms such as Shein. Developed by PDD Holdings, the conglomerate behind the successful e-commerce platform Pinduoduo.
Temu delivery times advertise estimated shipping times of between 7 and 13 days.
Temu has gained notoriety in a short period of time thanks to its strategy of low prices, a wide product catalog and flash offers. with substantial discounts. In addition to special offers this e-commerce platform boasts improved delivery times, with estimated shipping times between 7 and 13 days.
That, precisely, is one of the big differences between Temu’s two major competitors, currently market leaders, such as Amazon and Aliexpress. In the case of the first one, its tight logistics process allows it to deliver a large number of products within 24 hours or even the same day. To achieve this it is necessary to be a subscriber of the Amazon Prime payment method, which includes not only delivery in such a short period of time but also free shipping and Amazon Prime Video service.
For its part Aliexpress has in the delivery one of its weak points. The company counters very low prices on many products with very long delivery times, several weeks or even months. It also has the Aliexpress Plaza service, with tighter delivery times, but with higher prices.
Offers in Temu
The platform was launched in the U.S. market in September 2022, achieving in just a few months almost 25 million downloads and more than 11 million monthly active users.. Its success was backed by an aggressive advertising campaign, including a Super Bowl ad with the slogan “Shop like a billionaire,” which has allowed it to carve out a niche in the competitive e-commerce market.
As for the flash offers they include discounts that can reach up to 90% of the usual price of the product. With this Temu faces stiff competition from other e-commerce platforms established in Spain, such as AliExpress and Amazon. These companies have an established presence in the country and have a large customer base.
Among their products you can find clothing, technological gadgets, books, toys, decorative objects… in a myriad of categories that offer all kinds of discounts and promotional prices.