What to do if a website’s SEO positioning drops

This is common after changing or updating the Google algorithm Experience changes in positioning and decreases in the organic traffic of a website. In these cases, the most important thing is to act quickly and identify the issues, resolve them, and restore the page’s SEO positioning.

A website’s ranking can fluctuate as Google makes dozens of changes to its algorithms every day.

In search engine optimization, position fluctuations are common and unavoidable as Google makes small adjustments every day. However, it’s never pleasant to discover that a page that has been properly positioned suddenly loses organic traffic or positions.

With that in mind, an analysis of the pages must be done with the following steps to find out what the problem is:

-Status of the pages and Robots.txt: It’s best to start with the basics and check the status of all the pages on a website. In the Google Search Console, check that all the pages are active and have a status code of 200, which indicates they are working properly. At the same time, you should check robots.txt to see that there are no restricted bots.

-SEO Básico: Next, it’s convenient to analyze the SEO OnPage. With this in mind, the titles and H-tags of the websites as well as the meta descriptions and their presentation on the Google results page must be checked. This last point can also be observed through the Google Search Console or by doing a search on Google.

-Google Search Console: You can use this tool to analyze an entire website and determine if there are any indexing problems, DNS or URL errors. It is important to review the coverage report and, if an error occurs, fix it as soon as possible. From here you can also update the XML sitemap and check the number of links displayed.

– Algorithm updates: Another important aspect is the algorithm updates. With that in mind, not all updates provide information about big changes like penguin or panda. Some, like the main ones, are opaque and Google doesn’t provide any information on how their changes will affect the pages. On the other hand, Google makes dozens of adjustments to the algorithm every day. Hence, it is always a good idea to keep yourself up to date on these topics by either following Google accounts and SEO experts, or by consulting trade publications.

-Check the contents: Content can have a huge impact on organic traffic. Pages with valuable, unique, and rich content rank better. With that in mind, a page that is positioned worse than the competition is usually because it answers fewer answers or offers less value. Because of this, it never hurts to analyze competitors’ content and make sure your own content ranks above the content.

-Revisa Google Analytics: This free tool provides a lot of information about user behavior on the website. For example, we can see if there is a certain decrease in traffic (which may be due to problems with the server) as well as the time they stay on a webpage or where they leave it. Additionally, it provides information on how users are finding your content so you can review the strategy and focus on the channels that are attracting the most traffic.

-Mobile and speed: These two points go hand in hand. With the entry of Core Web Vitals as an SEO positioning factor, the loading speed of a website is a very important factor today. At the same time, its results position the content in the first place in mobile search, so the website and search engine optimization must focus on mobile search first.

-Link profile: Link building is one of the most important parts of search engine optimization. Hence, it is advisable to check a webpage’s link profile and remove any poor quality links that could damage the positioning of the page.

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