Why keywords will be important for SEO in 2022

Metakeywords SEO

Keywords are the terms or phrases that users typically use to find what they are looking for on the Internet. Using the search bar (of Google or any social network) they type the terms that interest them and that are usually formed by several words that together describe their intention.

With the sophistication of Google’s search algorithms, it is normal to think that keywords are no longer so important for SEO. However, to do so would be a mistake.

Keywords have always been one of the pillars of SEO. However, as algorithms have become more sophisticated and voice or even image searches have come into play, more and more people are wondering whether keywords will still be relevant for SEO in the future.

To provide an answer to this question, we’re going to explain why keywords are and will continue to be important in SEO:

-They define search intent: Keywords tell us what the user is searching for and with what intent. New algorithms use machine learning and semantic technology to refine searches as much as possible, and can even understand the context in which a search is performed, as well as find related topics that are relevant to the user. Therefore, having a few words that define the topic of the content will continue to be important.

-They help identify the target audience: By doing a keyword analysis it is possible to identify content gaps. These content gaps not only show gaps in content creation, but can also show that we are not targeting the right audience.

-They allow us to find business opportunities: Analyzing the keywords of our page and its performance in search engines we could find errors. For example, if we analyze a website of a labor lawyer and we find that it is not positioned for the terms “labor advice” and that, in addition, in the area of this lawyer there are no companies positioned for this term, we could have discovered a great opportunity to create content and position the website.

-They help drive traffic: The vast majority of user clicks occur on the results that appear on the first page of Google. This means that reaching the first position in the SERP for a keyword that has a high volume of traffic, allows us not only to find new customers, but also to improve the visibility and reach of our publications.

Will keywords still be important in 2022?

The answer is yes. Keywords continue to provide great value to the content we create and, therefore, will continue to be one of the pillars of SEO in the year to come.

However, it is worth remembering that keywords are not everything. Abusing them can lead to a penalty by Google, so it is not enough to place the terms in each subtitle, title, image and anchor text. It is necessary to introduce them in a well-structured, attractive content that provides complete and detailed information.

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