40% of consumers buy on Black Friday

As is tradition not just in the US but around the world, the last Friday in November marks the start of the Christmas shopping season and Black Friday occurs, a holiday that both physical and online stores take advantage of the opportunity to to start discounts and special offers and start the campaign.

This year Black Friday is celebrated on November 27th

Many even advance their offers by that day and launch them all week to drive sales. And after Black Friday, which this year takes place on November 27, the celebration of CyberMonday will take place, which will take place on Monday, November 30, also with numerous discounts, especially in online shops.

There is no doubt that Black Friday 2020 will be special. The coronavirus pandemic and isolation and social distancing measures imposed in many countries will undoubtedly lead to an increase in online consumption before the holiday season.

For this reason, significant sales growth is forecast for Black Friday. According to Google data, online retail sales increased 23% year-over-year for the rest of the year, and online product searches increased 20% compared to before the Covid.

With this data, it is logical to believe that the next Black Friday will be the one with the largest online sales in history. The data published by Google confirms this: 40% of users who responded to the survey carried out by the search engine say that they will buy or buy during the Black Friday / Cyber ​​Monday period.

Additionally, 74% acknowledge that if they have no choice but to go to physical facilities, they will start their Christmas shopping sooner to avoid crowds. It won’t be the only generalized safeguard. 64% say they are careful and optimize their referrals to make purchases to reduce the risk of infection.

There are fewer changes in product categories. 32% buy fashion and accessories26% purchase electronic devices and 24% invest in culture. These categories are traditionally the ones that get the most sales on Black Friday. In any case, significant growth is also expected for food and other basic needs.

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