Five local SEO challenges for businesses

Local SEO is an important positioning strategy for businesses that have a physical location and in one specific geographic area. It’s about optimizing visibility in order to reach people nearby, to become the benchmark in the region and to win new customers.

Managing multiple sites, signing up for local directories, or knowing how to manage reviews are some of the challenges local SEO faces.

In this regard, when it comes to local SEO strategies, companies face several unique problems and challenges that they must learn to face and solve for the best results.

-Manage multiple locations: Many companies have more than one office or more than one warehouse. This can make it difficult to position yourself in local SEO, as many believe that different strategies should be created. However, the best option is to have a single useful source of information where customers can find all of the information about the various locations.

-Local directories: When implementing a local SEO strategy, most companies and SMEs focus on creating and optimizing a Google My Business profile, forgetting about the rest of the directories that exist on the internet. In this case, the right thing to do is to do a thorough search of the major local directories and get a full business listing. Profiles in these directories not only allow you to reach more customers, but they can also be a solid source of links.

-Reviews: Reviews can improve the local positioning of a company, many users still see them negatively. Getting the profile natural and positive reviews is just as important as knowing how to deal with and manage negative reviews. Contrary to what many think, negative reviews can be good for profile visibility as they show some confidence by showing all kinds of comments.

-Local content: Most of the companies that appear on Google My Business are not working on the content. There is a huge shortage of content that focuses on local traffic. Creating your own content, both on Google My Business and on a website, can improve a company’s local positioning and stand out from others.

-Optimized website: In continuation of the previous point, many local companies and SMEs believe that they can do without a website and that an optimized GMB profile is sufficient. However, a well configured website is important for SEO positioning.

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